Global PHDC
Position Egypt as a global leader in population and health.
1. Event Overview
Event Name:
First Edition: The Global Congress on Population, Health, and Development
Second Edition: The Global Congress on Population, Health, and Human Development
Event Dates & Locations:
PHDC 2023: 5-8 September 2023, New Administrative Capital, Cairo, Egypt
PHDC 2024: 21-25 October 2024, New Administrative Capital, Cairo, Egypt
Client Name:
First Edition: Ministry of Health and Population, Egypt
Second Edition: The Ministerial Group for Human Development (led by the Deputy Prime Minister for Human Development and the Minister of Health and Population)
Includes 12 Ministries: Planning, Economic Development, International Cooperation, Youth and Sports, Higher Education, Scientific Research, Local Development, Social Solidarity, Endowments, Work, Culture, Education, and Technical Education.
Event Type: International Congress
Industry: Population, Health, and Human Development
2. Objectives
PHDC 2023:
Position Egypt as a global leader in population and health.
Facilitate high-level policy dialogues on critical health and development challenges.
Showcase Egypt's achievements and innovative approaches to population health.
PHDC 2024:
Emphasize the interconnectedness of health, population, and human development.
Advocate for the vital role of human capital in achieving sustainable development goals (SDGs).
Showcase Egypt's transformative initiatives in human development under the theme: "Human Development: For a Sustainable Future."
3. Key Challenges
PHDC 2023:
Establishing a new, high-profile international event within a tight timeframe.
Securing high-level speakers and global experts.
Ensuring a smooth and impactful experience for a diverse audience.
PHDC 2024:
Rebranding the congress to reflect the expanded focus on human development.
Maintaining the high standards and impact achieved in the inaugural edition.
Coordinating logistics and communication across 12 ministries.
4. Our Approach
Strategic Planning & Execution:
Developed a comprehensive event strategy aligned with client objectives and global best practices.
Implemented a robust project management system to ensure timely delivery and seamless execution.
High-Level Engagement:
Facilitated high-level policy dialogues and interactive sessions with global leaders.
Curated a diverse and engaging program featuring renowned speakers, panel discussions, and workshops.
Creative Communication & Branding:
Developed a strong visual identity and compelling messaging for both editions.
Leveraged digital and traditional media channels for effective outreach and promotion.
Created impactful presentations, opening films, and on-ground visuals to enhance the event experience.
Stakeholder Collaboration:
Fostered strong partnerships with ministries, international organizations, and key stakeholders.
Ensured clear communication and coordination across all levels.
5. Highlights
PHDC 2023:
Successfully launched a new, high-profile international event.
Attracted over 32,800 participants, including government officials, global health experts, and development leaders.
Generated significant media coverage and positioned Egypt as a leader in population and health discussions.
PHDC 2024:
Successfully rebranded the congress with a strong focus on human development.
Hosted over 38,672 delegates from 51 countries.
Created a memorable and impactful experience for all attendees at the prestigious St. Regis Conference Center.
6. Results
PHDC 2023:
Generated millions of digital impressions and significant media coverage.
Strengthened Egypt's role in international discussions on population and health.
PHDC 2024:
Achieved millions of impressions across social media platforms with high engagement rates.
Fostered valuable partnerships and collaborations among ministries and international organizations.
Received overwhelmingly positive feedback from attendees and stakeholders.